In a global media agency, which feature would be most helpful for overseeing multiple initiatives?

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Portfolios are particularly beneficial in a global media agency for overseeing multiple initiatives because they provide a high-level view that encompasses various projects. This feature allows stakeholders to manage and evaluate the performance of multiple initiatives simultaneously, offering insights into resource allocation, timelines, and overall project health.

By organizing projects into portfolios, agencies can prioritize effectively, identify interdependencies, and ensure alignment with strategic goals. This comprehensive approach enables better decision-making and facilitates the tracking of progress across various teams and initiatives, which is essential in a complex, global environment where multiple projects are running concurrently.

In contrast, focusing solely on single projects, task lists, or sticky notes may limit visibility and control, making it challenging to manage the broader scope of work effectively. Portfolios address these needs by integrating information and providing a framework for holistic oversight.

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