What demonstrates an application of workflow optimization for a digital marketing agency managing a campaign?

In the context of workflow optimization for a digital marketing agency, adding rules to assign tasks is a clear demonstration of this principle in action. By implementing task assignment rules, the agency can streamline its processes, ensuring that the right team members are assigned to tasks that match their skills, availability, and expertise. This systematic approach reduces confusion and delays while enhancing accountability and efficiency in project execution.

When tasks are assigned based on established rules, it allows for better tracking of progress and enables clearer communication among team members. This optimizes workflow by minimizing bottlenecks and ensuring that resources are utilized effectively. As a result, the agency can improve its overall performance and delivery on marketing campaigns.

In contrast, other options may not directly contribute to efficiency in the same way. Reducing team size may lead to overburdening remaining team members and could hinder scalability. Eliminating team meetings can result in a lack of communication and coordination, which could negatively affect workflow. Using spreadsheets may be helpful for data organization, but it doesn't inherently optimize workflow the way that task assignment rules do. Thus, adding rules for task assignment stands out as the most effective application of workflow optimization in this scenario.