What is one common reason why digital change efforts fail?

A common reason why digital change efforts fail is the absence of a clear explanation for the new tool. When organizations implement new technologies, it's essential for team members to understand not just how to use the new tool, but also the reasons behind its introduction and the benefits it brings. Without a clear rationale, users may resist adopting the tool, feeling uncertain about its value or purpose. This lack of clarity can lead to confusion, disengagement, and ultimately hinder the potential success of the initiative.

Additionally, effective communication about the tool's purpose can help foster engagement and ownership among users, making them more willing to embrace the change. When stakeholders are well-informed, they're more likely to support the transition and utilize the new tool effectively, maximizing the chances of a successful digital change initiative.