When defining success in a workflow, what metric can lenders use to gauge effectiveness?

When assessing the effectiveness of a workflow, client feedback and success stories serve as a crucial metric for lenders. This is because the primary goal of any lending workflow is to meet the needs and expectations of clients. Positive feedback indicates that the workflow is functioning well from the client's perspective, suggesting that processes are efficient and outcomes are satisfactory. Success stories highlight successful interactions, showcasing how the workflow meets client needs effectively, which provides valuable insights into areas of strength and potential improvement.

In contrast, while productivity levels, employee satisfaction surveys, and meeting project deadlines are relevant indicators of overall organizational performance, they do not directly address the client's experience or satisfaction with the workflow. Effective workflows must prioritize not only efficiency and internal satisfaction but also the impact on clients, making client feedback and success stories the most telling measures of success in this context.